Manager’s Message — January 2021

The Value of Electricity

Annie Terracciano2020 was a tough year for many. I think it is safe to say most of us had that in common. We all struggled in one way or another, whether it was from sickness, financial hardships or not being able to see our loved ones as often as we would have liked. This year more than ever, I am so grateful to say, Happy New Year!

Since many of us have been spending more time at home, we likely have used more energy, causing our electricity bills to be higher than usual. The value of electricity goes easily unnoticed. That is, until we don’t have it.

Like many of you, I have a cellphone to stay connected, and I subscribe to satellite television to enjoy more viewing options. Here, we can see what we are getting for our money, and we willingly pay the price for those services.

When we use electricity, we don’t necessarily “see” what we are getting for our money. But considering what electricity does for us, it is a tremendous value for our quality of life. Electricity powers our modern lifestyle every day.

Think back to the cost of a gallon of gasoline, groceries, or a cup of coffee 20 years ago. Unlike most other consumer goods, the cost of electricity has remained largely flat. The average rent increase was nearly 4% from 2014 to 2019, according to the Bureau of Labor Statistics’ consumer price index. The cost of medical care has increased 3% and education 2.6%. According to the index, electricity increased by less than half a percentage point at 0.4%. I am happy to report there will be no rate increase in 2021 at Northern Lights.

Electricity brings everyday value. Even if we don’t always see it, the value is always there. At Northern Lights, we strive to provide the reliable service you expect and deserve as valued co-op members. We continually work to improve our operations to ensure a safe and reliable grid for years to come. It is our sole purpose to serve you and the needs of our community.

I am thankful for your membership. I hope the year ahead brings good health, prosperity, and happiness to you all.

Happy New Year!

Annie Terracciano
General Manager